515 DCS of Des Moines, Iowa, is an established decorative concrete supply store that was needing to create a community that would allow them to capitalize on their reputation while expanding their distribution reach.
CHALLENGE
515 DCS chose to collaborate with Double Coast Creative due to our unique understanding of the construction industry and our track record of elevating successful brands. During the initial strategy meeting with DCC, it was clear that a more dynamic and modern brand identity was essential. This new branding would serve multiple purposes, including in-house packaging, e-commerce, events, and promotions.
APPROACH
- DCC utilized the new brand elements to develop an e-commerce website that featured an impressive range of over 500 initial SKUs
- A comprehensive range of in-house packaging solutions, including labels, data sheets, and web pages were crafted
- Brand identity was further strengthened through the use of internal apparel, vehicle wraps, building signage, strategic event marketing, and promotional giveaways
BRAND DEVELOPMENT
The 515 DCS brand soared to new heights in 2024 with the extraordinary training event 515 The Show and the unveiling of their second physical location in Oklahoma. This groundbreaking event necessitated the creation of a distinct brand to delineate training from the retail experience. Hosted at the Blue Zoo in Des Moines, IA, 515 The Show drew contractors from as far away as Hawaii, offering a rare and immersive on-the-project training experience that set a new standard in the decorative concrete industry.
