Will’s Way Foundation was born in 2021 driven by a passionate commitment to turn the aviation dreams of underprivileged children and young adults into a vibrant reality. In the wake of devastating hurricanes that struck their Tampa Bay community, they recognized a profound calling to do more.
CHALLENGE
Will’s Way Foundation collaborated with Double Coast Creative to forge a powerful brand that embodies their mission and instills trust in donors, ensuring their contributions effectively support families in need within the community. DCC was excited to shape a compelling brand identity, elevate their digital footprint, and craft impactful messaging for the highly anticipated kickoff Gala – Wings, Wheels, & Hearts.
APPROACH
- Implement a comprehensive brand strategy that reflects Will’s Way foundational mission while effectively addressing specific moments of need
- Enhance their online presence with a new domain, website, and social media channels to establish trust and legitimacy within the community
- Secondary brand development for Wings, Wheels, & Hearts. This campaign included dynamic social posts, targeted email marketing, event signage, and impactful post-event announcements
BRAND DEVELOPMENT
During the 2 ½ month development process, the brands identity including logo, icons, colors, and typography were established to develop their new .org domain and website. This strategic foundation enabled the establishment of official social media accounts, and the initiation of campaigns aimed at expanding audience reach. With just 30 days until the event, targeted email and social media campaigns were designed to promote the cause, enhance ticket sales, and recognize sponsors effectively.
WILL’S WAY FOUNDATION METRICS
(First 60 Days)
Funds Raised | $48k
Social
Campaign Reach | 26.5k
Post Engagement | 14%
Website Visitors | 2,200
